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Facebook recently unleashed a geo-tagging feature called Facebook Places. Very similar to the social networking application Foursquare, users can use their smartphones to get a precise location of where they currently are, and then “check-in” to nearby restaurants, stores, and places that they are visiting.

Many think that posting current locations on Facebook, Twitter, and the likes is just asking for someone to rob your house or car (see here). As Facebook users tend to keep a much greater amount of “friends” than they might on other social networks, such as Foursquare or LinkedIn, the use of Places might be putting you at an even greater risk than similar applications on separate accounts. The introduction of Places is not so much new, unfamiliar technology as it is a much larger platform to announce what should be private information.

Additionally, the default privacy settings on Facebook leave you open to attack. Default settings allows for your Facebook friends to tag you at a location without your permission. It also allows all users, whether friends or not, to see your location under a “People here now” feature.

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My first thought was “at least they could have put it in the recycling bin!” I saw these in the garbage can by a mailbox—people didn't even bother to open them. Why would they, when almost everyone finds what they need by going online?

Google, Google Places, Yellow Pages, SEO, Ezults

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With so many new publishing tools available, thought leaders have begun to build their own credentials without the aid of distribution companies. I recently spoke at the Zeughauser Group Client Roundtable in Washington, D.C., along with Rick Klau from Google and John Corey from Greentarget, both who understand the underlying technology and market need for this activity.

Google, Zeughauser Group, self-credentialing, SEO, Ezults

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Last week I wrote about Google’s change to its underlying index system. Few companies are as successful as they have been in turning their brand into a verb that now drives billions of dollars of advertising revenue and they constantly continue to advance their business model. Coming up my road this week, I spotted a sign that read, “Google this Address”.

Google, Google Maps, advertising, SEO, Ezults

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I envy Google’s capacity to know what I want, sometimes even before I do. They have been exploring how to add more information directly to the maps displayed on search pages, knowing that, when I search for a hotel, I am likely to start by selecting the hotels on the Google map in the price range that I’m looking for. By bringing that information to me first, they immediately begin to influence my purchasing decision and have a chance to monetize it.

Google, Google Maps, Ezults, SEO, Social Media

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